Project 3
Dardano’s Marketing Management & Creation
Timeline
September 2021 – Present
Disciplines
- Klaviyo Email Platform
- Graphics Creation & Coordination
- Print Design
- Meta Ads
- Google Ads
Responsibilities
- Graphic Deign
- Marketing Strategies
- Mockup Creation
- Fabrication Communication
Tools
- Adobe Illustrator
- Adobe Photoshop
- Adobe InDesign
- Adobe After Effects
- Klaviyo
- Facebook & Instagram
- Google Ads
Email Marketing
During my time at Dardano’s, I have developed both automated and manually crafted email campaigns. I optimized the email marketing strategy by increasing the send frequency from twice a month to once a week, resulting in higher customer engagement and increased year-over-year revenue.
Overview
Over the past three and a half years at Dardano's, I have played a key role in shaping and executing marketing initiatives across various channels. From concept to completion, I have led the design and implementation of print materials, automated and manual email marketing campaigns, social media advertisements to enhance national brand awareness, and localized campaigns to drive in-store traffic. Additionally, I have overseen the production of our biannual catalog, showcasing new arrivals and full-priced products, among many other projects.